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Consumer Goods & Retail

Shift from reactive analysis to forward-looking CPG strategy

From category bets and whitespace identification to loyalty strategy and M&A validation — our AI agents synthesize exclusive expert insights, competitive intelligence, ecosystem scouting, and more.

Consumer Goods & Retail

AlphaSense customers trust us to keep them up to speed, securely

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Product Use Cases

Category and Innovation Strategy

01Category and Innovation Strategy

Spot portfolio gaps and whitespace from expert and earnings insight.

  • Identify category trends, adjacencies, and whitespace with GenSearch
  • Track pricing shifts and innovation strategies across calls
  • Use Deep Research to map full category landscape
  • Automatically compare growth strategies across peer companies
Brand and Loyalty Intelligence

02Brand and Loyalty Intelligence

Benchmark brand equity and loyalty across competitors at scale.

  • Track brand equity, CX, and channel strategy via calls
  • Automatically compare brand narratives and innovation focus
  • Benchmark loyalty and promotions from expert perspectives
  • Monitor DTC disruptors and digital experience trends
Tech and Ecosystem Scouting

03Tech and Ecosystem Scouting

Map emerging tech, vendors, and innovation trends across signals.

  • Surface retail tech and vendors from expert and analyst calls
  • Track startup signals and guide innovation bets
  • Benchmark AI adoption and validate vendor claims
  • Map tech landscapes using Deep Research automation
Competitor, Brand, and Industry Benchmarking

04Competitor, Brand, and Industry Benchmarking

Automate brand, innovation, and M&A tracking with GenAI.

  • Compare brand, channel, and innovation strategy automatically
  • Track M&A signals and identify targets with expert input
  • Surface strategy and investor sentiment from expert commentary
  • Automate target assessments with Deep Research agents
Category and Innovation Strategy
Accelerate Decisions by 2x
VP of Strategy
Global Food Brand
We were exploring entry into a new snack category. AlphaSense surfaced expert signals, competitor bets, and analyst commentary that helped us move 2x faster.
Director of IR
Public CPG Company
We prepped our Q2 narrative with GenGrid. The CEO said it was the first time our messaging was benchmarked this clearly.
Global Head of Competitive Intelligence
Beverage Leader
I used to rely on 10 different trackers. Now, AlphaSense is my daily dashboard for competitor and category moves.
Chief AI Officer
Household Products Company
AlphaSense helps me cut through the noise —who's building real AI capability vs. who's marketing fluff. I use it to guide our investment roadmap.

Product Benefit

Replace Gaps With Retailer Intelligence

01Replace Gaps With Retailer Intelligence

Unlike syndicated panels that miss DTC and emerging channels, AlphaSense captures retailer commentary, supplier earnings, and strategy signals traditional sources can't.

Built for CPG's Structure and Complexity

02Built for CPG's Structure and Complexity

One platform serves Category Managers, Brand Teams, Innovation Groups, and Commercial Strategy across the complex retailer ecosystem and multi-channel reality of modern CPG.

Replace Gaps With Retailer Intelligence

One platform, built for cross-functional consumer-focused teams 

Built for the complex matrix of Category Managers, Corp Development, Brand Teams, Innovation, and Corporate Strategy with role-based workflows that scale across functions.

  • Food & Beverage

    Track reformulation strategies, clean label trends, and retailer private label threats across earnings calls 

  • Beauty & Personal Care

    Monitor ingredient innovation, influencer partnerships, and personalization tech through expert commentary

  • Consumer Health

    Surface functional wellness signals, regulatory shifts, and DTC disruption patterns

  • Retail & Specialty

    Analyze store-of-the-future strategies, omnichannel ROI, and shrinkage management innovations

  • Household & Home Goods

    Track sustainability mandates, subscription model adoption, and Amazon private label competition 

  • Entertainment, Travel, Leisure

    Monitor post-pandemic experience recovery, loyalty redemption patterns, and dynamic pricing strategies 

  • Consumer Discretionary

    Track inflation elasticity, trade-down behaviors, and promotional effectiveness across channels

Transform CPG workflows into competitive advantage

Join the world-leading Consumer Goods & Retail companies who trust our AI agents to navigate category complexity, validate innovation investments, and benchmark competitive strategy.