Singtel: Empowering a Digital Future at the Nexus of Technology and Geopolitics
Singtel is a leading communications technology group in Asia, serving over 800 million mobile customers across 20 countries. As a pioneer in the region's digital transformation, Singtel operates at the critical confluence of technology, business, and capital markets.
Yi Da Soh and the strategic relations team play a pivotal role in this ecosystem by helping management make sense of emerging developments in global geopolitics and market shifts. The team's mission is to provide the executive leadership with geopolitical and capital intelligence that identifies strategic risks and captures growth opportunities across Singtel's diverse regional footprint.
The Opportunity: Beyond Research “Archaeology”
Before integrating AlphaSense, the team's research process was labor-intensive and fragmented. Yi Da Soh describes the previous state of research as “archaeology,” a process of digging through disparate sources to piece together a coherent picture. In a rapidly evolving market, the team must track complex shifts in capital flows, data sovereignty, AI regulation, and geopolitical risks across multiple jurisdictions like Australia, Indonesia, and the Philippines. The manual effort required for document discovery and information gathering often consumed time that was desperately needed for higher-level synthesis and strategic analysis.
The Turning Point: AlphaSense Becomes a Research Partner
The decision to adopt AlphaSense was driven by the need for a “research partner” that could pull together disparate intelligence into a single, coherent workflow. AlphaSense stood out because of its ability to transition the team from manual document discovery to AI-synthesized insights. The realization that the platform could act as an automated extension of the team — crawling the web and high-quality, proprietary sources simultaneously — offered a solution to the “archaeology” problem and provided intelligence on demand.
The Solution: Deploying a Team of AI Workflows
Singtel leverages AlphaSense to transform how it monitors global developments. A cornerstone of their workflow is AlphaSense's Agentic Workflows functionality, which allows the team to deploy specialized workflow agents to function as dedicated analysts.
- Custom Workflow Agents: Customized geopolitical and regulatory agents scan regional gazettes and filings every 24 hours, flagging overnight shifts in critical areas like AI regulation and data sovereignty.
- Generative Search: The team can instantly synthesize complex market themes and regional footprints into executive-ready summaries.
- Scheduled Workflow Agents: Highly relevant insights are pushed directly to the team via email every morning, ensuring that management is updated on the most important global happenings before the workday begins.
The Impact: Strategic Knowledge Work at Scale
The shift from information gathering to AI-leveraged insights has fundamentally changed the team's strategic output. By automating the discovery phase, AlphaSense has saved the strategic relations team valuable time and redirected their focus toward higher knowledge work and decision support for management.
Prior to using AlphaSense, research was like archaeology — you had to dig for disparate information and piece it together. Now, my work has shifted from document discovery to leveraging AI-synthesized insights that are directly shared with management. This saves us crucial time for higher-level strategic work.
The team now operates with a 360-degree view of the market, fueled by concise, coherent briefs that aggregate intelligence from news sources, proprietary research, and global filings.
The Future: A Limitless Intelligence Firm
Looking ahead, Singtel sees AlphaSense as a core component of its toolkit for navigating an increasingly complex global landscape. As the company continues to scale its growth engines, the ability to deploy a team of agents will be critical. Yi Da Soh envisions a future where agentic AI provides the capabilities of an entire corporate intelligence firm at his fingertips.
The Final Word
AlphaSense has become a very powerful research partner in my daily workflow. It provides intelligence on hand, helping us frame and update management on the most important happenings globally with speed and confidence.
Our journey with AlphaSense has been transformative, moving us from manual document discovery to a sophisticated, agent-driven intelligence model. By leveraging Generative Search and embedded agents, we've trained the platform to act as a geopolitical and capital markets analyst that crawls the entire web and proprietary research for us. The result is a concise, coherent brief pushed to our mailbox every morning, delivering the strategic importance and real-time value we need to advise management in a fast-moving world.
