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Why You Need a Competitor Benchmarking Tool
In today’s world of overwhelming amounts of insights and fast-moving markets, it’s critical for organizations to have their finger on the pulse of what’s trending and changing in their market. When it comes to competitive strategy, reactive moves — even those informed by real-time data — are not enough to stay ahead of the curve.
Instead, organizations need an effective way to cut through excessive noise and pinpoint the insights that truly matter, so that they are never surprised by competitors’ moves and are instead ready with a proactive strategy.
An AI-powered competitor benchmarking tool, like AlphaSense, makes this task easy by streamlining data curation and market landscape mapping steps, so you can get straight to strategic analysis. Instantly gain a complete picture of your competitive position and that of other top players in your industry, whether they were previously on your radar or not.
With AI-based capabilities like sentiment analysis and generative AI, AlphaSense enables you to not only stay aware of industry and competitor events, but also understand how key stakeholders (i.e. investors, customers, and peers) feel about them and gain insight into market-moving events.
The result? Your organization can be the first to capitalize on new opportunities, identify market trends, and gain a competitive advantage that advances your market position.
How AlphaSense Accelerates Your Competitive Benchmarking
Extensive Out-of-the-Box Content Library
AlphaSense includes 10,000+ private, public, premium, and proprietary external data sources all in one platform. Our content includes:
- Company documents, such as earnings transcripts, company presentations, SEC and global filings, ESG reports, and press releases
- Over 1,500 research providers including Wall Street Insights®, a premier analyst research collection for corporate professionals
- Expert call transcript library with over 200,000 vetted interviews (including with competitors, suppliers, customers, and KOLs). Learn more about the combined offering of AlphaSense and Tegus here.
- News, industry reports, trade journals, and regulatory documents
These sources provide an all-encompassing 360-degree view of your competitive landscape, including premium insights that are unavailable to your peers.
Enterprise Intelligence
AlphaSense’s Enterprise Intelligence solution allows you to integrate and query your own internal content alongside the premium external sources listed above. That includes:
- Internal research, notes, and presentations
- CIMs, virtual data rooms and investment memos
- Reports from industry and market intelligence providers
- Emails, newsletters, web pages, and RSS feeds
AlphaSense centralizes all your internal knowledge in one place, and allows you to leverage our industry-leading search, summarization, and monitoring tools to unlock buried insights and facilitate collaboration.
Our genAI capabilities deliver instant, accurate, and secure summarizations with the ability to ask follow-up questions across both your proprietary internal data and hundreds of millions of premium external documents.
AI Search & Summarization Technology
AlphaSense has invested 10+ years into the development of our tech stack. Our industry-leading suite of AI tools is purpose-built to deliver business-grade insights:
Generative Search
Generative Search, now with Deep Research capabilities, transforms how users can extract insights from our vast library of premium content sources. Generative Search is trained to think like an analyst, so it understands the market research intent behind your natural language queries.
When searching for insights, Generative Search helps you get up to speed on a company or topic by instantly surfacing the answers you need. You can dig deeper into topics by asking follow-up questions or choosing a suggested query. Each answer provides citations to the exact snippet of text from where the information was sourced, so that it can always be referenced back.
Generative Grid
Generative Grid applies multiple genAI prompts across many documents at the same time to quickly provide organized answers to research questions at scale or compare competitors at a glance — all in an easy-to-read table format. This enables users to summarize documents using pre-built criteria to save time when executing repeatable workflows.
Generative Grid pulls data from both premium external documents in the AlphaSense platform and users’ internal content. From there, users can choose pre-built templates or create their own to automate routine workflows. Each summary provides a direct citation to the source material it was pulled from.
Smart Summaries
This feature allows you to glean instant earnings insights, quickly capture company outlook and bull/bear cases from analyst research, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees. All Summaries provide you with citations to the exact snippets of text from where the summaries are sourced — combining high accuracy with easy verification.
Smart Synonyms™
This unique feature is proprietary to AlphaSense and has the ability to understand both the keyword and search intent behind any of your queries, factoring in search results that include variations in business language. For example, a search for “TAM” will also bring back results on “addressable market” and “market size.”
Sentiment Analysis
Sentiment Analysis, a natural language processing (NLP)-based feature, parses through content and identifies nuances in the tone and subjective meaning of text. It then uses color coding to help readers identify the document’s positive, negative, and neutral sentiments.
This technology assigns each search term a numerical sentiment change score to help users track any slight change in market sentiment over time. Users can take advantage of it to make better-informed investment decisions and improve risk management strategies.
Monitoring, Analysis, and Collaboration Tools
AlphaSense is designed to help users find insights faster. In order to do that, we offer a number of tools that extend beyond search and summarization to help users accelerate research tasks.
- Customizable dashboards create a centralized information hub for monitoring key companies and themes, while tailored alerts provide real-time updates.
- Powerful collaboration tools like Notebook+ and commenting features help teams manage and share insights more effectively.
- Table Tools allow you to move faster with spreadsheet-style visualizations directly from company filings, so you can chain together, edit, and optimize tables for analysis.
- Image Search allows you to discover insights buried in charts to quickly capture data without reading through pages of documents.
- Snippet Explorer allows you to effortlessly look at any topic or theme and all its historical mentions in a single view.
- Automated Monitoring allows you to set up real-time alerts that send instant updates on any relevant market movements, news, emerging trends, and competitor activities. We also generate snapshots of companies and topics regularly that keep you ahead of the curve with actionable insights.
Frequently Asked Questions
A competitor benchmarking tool is a software or service that enables companies to compare their positioning against their competitors in various aspects, such as market share, pricing, share of voice, product features, marketing strategy, customer satisfaction, and more. These tools typically gather data from multiple sources, including public databases, social media, and web scraping.
AlphaSense stands out from its competitors because it sources content from thousands of premium, proprietary, public, and private sources — which include insights you cannot find elsewhere. Our content includes company documents such as earnings transcripts, SEC and global filings, and press releases, as well as news and trade journals, broker research, and expert calls.
Where can I find additional resources & reading on competitive intelligence?
AlphaSense Helps Competitive Intelligence Analyst at Essity Save Time and Eliminate Blind Spots
Essity's competitive intelligence team uses AlphaSense to track competitors and market trends in real-time, saving hours of manual research daily.
