Trusted by the world's leading corporations
80%
of the top consultancies
75%
of the top asset management firms
20
largest pharmaceutical companies
85%
of the S&P 100
Why AlphaSense is the Leading Market Intelligence Platform for CPG
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape in order to mitigate the risk of missed information that could directly impact competitive and strategic positioning.
An AI-based market intelligence platform like AlphaSense ensures you are the first to know of any critical market-moving shifts or developments in consumer behavior. With access to a vast content universe of company documents, analyst reports, expert interviews, and media outlets, you can identify the precise insights needed to build a winning strategy and stay in the lead.
AlphaSense can save you hours per project by centralizing the insights you need and delivering them to you with intelligent, AI search technology. Features like Smart Synonyms™ and sentiment analysis recognize the intent behind your search and pinpoint only the most important insights contained within each source.
Automated alerts and customized watchlists ensure you never miss an update from the companies and industries you most care about. Advanced filtering features help you easily get to the types of content you need for your specific research needs.
These features and our highly rated user experience are why G2 and TrustRadius have rated AlphaSense a leader in market intelligence for corporations and financial institutions alike.
Using AlphaSense for CPG Market Research Unlocks Valuable Insights About the Economy and Consumer Behavior
When it comes to large-scale economic changes and events, consumer & retail companies tend to be the first and most heavily impacted. This is because consumers’ purchasing behavior and preferences are heavily influenced by the state of the economy, as well as current socioeconomic and macroeconomic trends.
CPG market research is undoubtedly highly valuable for CPG companies, as it enables them to develop better products for their customers, build competitive strategies, and differentiate themselves from their peers. But it can also provide important signals to corporate professionals in other industries, as well as any investors who are interested in the CPG space.
Here’s how our clients use AlphaSense to improve their research processes and workflows:
Here’s how our clients use AlphaSense to improve their research processes and workflows:
Market Monitoring
When major economic, political, or social events occur, the CPG sector is often affected first, as it’s inherently tied to societal preferences and behavior. A proactive approach is crucial in understanding emerging trends and getting ahead of them, so as to create relevant products and meet consumer needs.
In the AlphaSense platform, you can create customizable dashboards and watchlists for specific topics and companies, ensuring that you are the first to know of any relevant developments. Real-time alerts ensure you never miss a critical insight again.
Competitive Intelligence
When it comes to the CPG industry, staying one step ahead of competitors’ moves is crucial in remaining nimble and relevant. New players are constantly emerging on the scene, and consumer preferences and brand loyalty can shift at any moment.
Rather than resting on reactivity and risking being left in the dust, keep tabs on your competitors with AlphaSense’s real-time alerts and company watchlists. With our AI search technology, you can quickly pinpoint all relevant insights on your competitive landscape across an extensive content universe of information.
Discover how our client Essity used AlphaSense to unlock superior competitive intelligence insights, while saving time and eliminating research blind spots.
Evaluating M&A Opportunities
AlphaSense helps you assess partnerships, mergers and acquisitions, and other deal making opportunities by allowing you to uncover the total addressable market (TAM) and understand core differentiators in the market landscape.
Earnings Analysis
Accelerate your earnings research by using AlphaSense’s sentiment analysis to uncover shifts in commentary on relevant companies and topics. Our Smart Search technology also surfaces emerging topics from industry leaders, points of discussion by competitors, and company KPIs so you can develop a full-scale understanding before, during, and after earnings season.
Consumer Behavior Analysis
CPG market research is integral in understanding consumer preferences, behaviors, and trends. By conducting surveys and focus groups for target audiences, analyzing purchase data, or monitoring social media, companies can gain insight into consumers’ buying patterns and needs.
This information can and should inform product development, marketing strategies, and packaging decisions, as well as help facilitate a better customer experience.
Product Testing & Innovation
Market research allows CPG companies to test new products or concepts before releasing them to market. By gathering feedback from target consumers through surveys, interviews, or in-person product trials, companies can assess product performance, identify areas for improvement, and refine their offerings. This helps reduce the risk of product failure and increases customer satisfaction.
Expert calls are also instrumental in the process of launching a new product. By relying on insights from experts who have worked in engineering or product development teams, you can refine your product launch strategy and get first-hand guidance from experienced professionals.
Sustainability and Health Trends
Today’s consumers have specific preferences around sustainability, and many prefer companies that prioritize sustainability in their packaging and merchandising. Additionally, many modern consumers prioritize wellness, leading them to frequently select organic or natural alternatives.
Keeping tabs on emerging trends, such as these, and staying on top of any evolutions in these trends is critical to remaining relevant to consumers. Market research helps you keep track of these consumer trends, as well as stay ahead of any regulatory changes that could affect operations and key initiatives.
Why Top CPG Companies Choose AlphaSense
Traditional methods of conducting market research in the CPG industry no longer suffice in today’s age of fast-moving innovations and quickly shifting trends. CPG organizations are increasingly turning to advanced market intelligence platforms with AI capabilities to get the competitive edge. These platforms improve the efficiency and quality of market research, and they empower users to be innovative, nimble, and proactive in their strategic initiatives.
Here’s how AlphaSense empowers our CPG clients, and how our platform stands out from the rest.
Premium Content
AlphaSense’s extensive content universe provides access to 10,000+ sources of private, public, premium, and proprietary content—indexed, searchable, and all in one place.
Analysts, researchers, and decision-makers in the CPG industry have access to documents including but not limited to:
- Company documents (global and SEC filings, ESG reports, etc.)
- Company and competitor websites
- Government and regulatory data
- Press releases
- Earnings call transcripts and company presentations
- News outlets
In addition, AlphaSense provides access to the following proprietary content sets:
- Wall Street Insights®– A collection of leading equity research from 1,000+ sell-side and independent firms, covering global industries, sector themes, and companies.
- Expert Insights– Expert Insights solutions includes the Expert Transcript Library—an ever-expanding library that currently hosts 185,000+ expert call transcripts with competitors, industry experts, professionals, customers, and former and current executives—as well as Expert Call Services. Expert Insights prioritizes compliance throughout the content development process and has a team of trained compliance reviewers who ensure research safety for clients.
AI Search Technology
While AI is not technically necessary to conduct market research, it is the secret weapon behind every organization that is outpacing their competition. AI not only speeds up the research process—enabling you to spend more time on analysis and strategy—but it also separates the signals from the noise.
Here is how the AlphaSense platform enhances your research process with proprietary AI features:
Semantic Search
AlphaSense’s smart AI search technology recognizes the intent of your search and surfaces key insights without you having to perform multiple manual searches or spend time reading through the entirety of multiple long documents.
OurSmart Synonyms™ technology analyzes speech patterns across tens of millions of search documents, resulting in a robust library of synonymous words. The platform ensures you get all the relevant search results—without any of the excess noise or extraneous effort.
Trending Topics
Our Trending Topics tool is key for unlocking critical insights from a vast body of data—in seconds. This AI tool, accessible via the main dashboard, allows you to see the top 100 topics that are trending for a single company or a group of companies in a watchlist or industry. Try this feature for free here.
Sentiment Analysis
Oursentiment analysis technology utilizesNatural Language Processing (NLP) to uncover market perceptions about any given topic. Further, it color-codes positive and negative sentiment for easy recognition as you browse search results. These AI features are executed in seconds, saving analysts precious hours that would have previously been spent combing through multiple earnings call transcripts.
Generative AI
As a platform purpose-built to drive the world’s biggest business and financial decisions, ourSmart Summaries feature leverages our 10+ years of AI tech development and draws from a curated collection of high-quality business content.
Our Smart Summaries feature summarizes earnings documents, allowing you to speed up your earnings research process and quickly understand company outlook—so you can spend more time on high-value tasks.
Theme Extraction
This tool allows users to extract the most important topics from earnings transcripts in the context of key metrics, such as QoQ increase in mentions, positive/negative sentiment, and overall mentions.
With this tool, users save time, all while identifying the most relevant information at scale across every single competitor’s transcript. And because our model is trained specifically on financial language, it can pinpoint the most valuable and important company insights.
CPG Insights From the AlphaSense Platform
CPG Market Overview and Outlook for 2023
In this blog post, we used the AlphaSense platform to dive into the main trends driving the CPG market in 2023 and analyze the implications of those trends for the future.
Key Impacts of Inflation on CPG: The Trade Down Effect
In this blog post, we analyze the conversations among top-tier CPG brands and manufacturers regarding the evolution of the CPG market and the trade down effect.
Why Companies Are Raising Prices Across Industries
In this blog post, we analyze the reasoning behind various sub-industries’ product markups, focusing particularly on the CPG space.
Ready-To-Drink Cocktail Market: Key Insights and Trends
In this blog post, we analyze the conversations and trends shaping the ready-to-drink cocktail market, offering actionable insights for entering this space.
Former Competitor is Bullish on Ride-Sharing Over Food Delivery
In this expert call, former VP of Bolt shares his thoughts on the growth potential of ride sharing over food delivery.
Former Competitor is Positive About ELF’s Community-Building Approach to Marketing
In this expert call, former Revlon VP shares their thoughts on the positive aspects of ELF’s culture and marketing initiatives, as well as how ELF presently compares with other makeup brands.
Additional Resources
CPG Market Overview & Outlook for 2023 and Beyond
We use the AlphaSense platform to dive into the main trends driving the CPG market in 2023 and analyze the implications of these trends for the future.
